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TOP10 designs of bottles of vodka

High-quality and eye-catching packaging - clear advantage over their competitors brand, offer similar products. Claiming to "reign" vodka brand is obliged to always be on top, that is why every designer designed detail must be perfect.

functions, executable package, much larger, rather than maintaining product safety and ease of transport, she takes on the role of a powerful advertising tool, as well as the mode of communication with the audience.

The design of the bottle of vodka every detail matters. There are no non-essential elements, everything – the shape of the vessel and cap, to label and back label must be maintained in the same style and in harmony with each other, intelligently accentuating the overall brand positioning.

A very effective way to demonstrate the non-triviality and exclusivity of the product is competent construction design concept of the brand, based on the basis of its legends.

The cost of the layout design, concept, sketch in St. Petersburg and Moscow. Creating a project in St. Petersburg.

price: from 20 000p. time: from 7 days

Examples of our work: packaging | branding | souvenirs

vodka packaging design

Development of design of a vodka bottle

Currently, the market of alcoholic beverages paramount in competition with competitors, participants pay rate for a design solution package. Firstly, this is because, that the range of proposed products and trademarks of its taste qualities are not very different. Also play a role and limitations, concerning advertising of alcoholic beverages, and strict control over her state

therefore, for the purpose of the application itself and gaining the sympathy of consumers, company, producing alcohol, huge resources thrown at packaging design detail: unique geometry of the bottle, design registration labels.

Bottle

Development of bottle shape design is its unique geometry, taking into account all the bump, corrugations, constriction. Appearance of the bottle is required:

  • identify and demonstrate the concept of positioning of the trade mark;
  • Tell legend and mark the main concept;
  • articulate USP (unique selling proposition).

Involvement in the development of talented marketers and designers to create a very unusual design of the bottle of vodka.

vodka design

hood

Integrated hood design development means: its shape and design parameters, Exclusive exterior design. In metallopolymers or plastic used as a material. There are certain standards, related equipment retractable cover dispenser, solid ring or torn ribbon. The shape of the design execution and cap can be absolutely anything, taking on his role as an attractive design element and worthy of distinction from competitors.

Label

The process of developing these essential elements covers a lot of areas: choice of material and shape, color palette, graphics, used fonts and graphics, as well as the creation of the advertising text.

It is a label on a bottle of vodka makes the product recognizable, acts as the most informative piece of packaging and in most cases is a decisive factor, influencing the purchase decision.

Design of labels should clearly inform about the product positioning and promotional information.

brand positioning

The most popular and most used in view of its efficiency, The following are the directions for the construction of the concept of positioning of the brand, producing vodka:

  • elitist origins;
  • natural composition of the drink;
  • the absolute uniqueness of his recipes;
  • a close relationship with the culture and traditions of the nation;
  • social, economic, political arguments;
  • emphasis on the most important human values.
  • outstanding historical personages;
  • Product correlating to a particular nation or locality.

vodka bottle design

Corporate identity alcohol brand

In addition to direct registration of a bottle of vodka, trademark, letting the alcohol may have the general corporate style, designed for the entire product line.

The main stages of development are vodka brand:

  1. logo creation.
  2. naming.
  3. Legend brand.

The logo is a graphic image of the product directly into any format, TM promotes recognition and produced its products.

Naming - process, aimed at developing a unique name for the brand, It is based on the positioning of the product and the current market trends, taking into account the psychology of consumer behavior and usage rules.

Legend - a fascinating story about the creation of any alcohol brand, based on real events or invented. It tells the story of its origin, manufacturing process or product unique qualities, which creates emotional intimacy and connection of the brand with the target audience.