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Development of packaging design

On clothes meet not only people. Packaging and its design - play a key role in the selection of a product by the consumer. Благодаря привлекательному дизайну упаковки покупатель замечает товар, He takes it in his hands, examines, It evaluates the appearance and gives (or does not give) he preferred. Make packing your products competent and "sell" - will help advertising agency INSIGHT.

Price and terms: 15 000 g., 3 day. On clothes meet not only people. Packaging and its design - play a key role in the selection of a product by the consumer. Through the development of an attractive packaging design product buyer notices, He takes it in his hands, examines, It evaluates the appearance and gives (or does not give) he preferred. Make packing your products competent and "sell" - will help advertising agency INSIGHT.

Packaging design for chips farmhand

Packaging design for chips Ratatouille barbecue

Packaging design for pita Ratata

Packaging design for pita failure

packaging design - rules:

Not only the new, but has long been existing on the market brands, update package design or its details will help:

  • to attract the attention of buyers,
  • arouse interest,
  • establish a position on the market
  • and raise the level of sales.

In the development of packaging design must adhere to certain rules: – packaging must "sell" the goods, to be interesting, attractive, memorable, – Packaging design should look more profitable than competing packages, create high-quality content impression; – All packaging design elements should be combined and do not contradict each other (Colour, text, picture); – it is important that labels are easy to read, even on distance; – it is desirable to track compliance corporate identity and the company's philosophy.

packaging design includes several stages

  • collection of information about the brand-customer, competition study, the target audience,
  • creating packaging ideas, its layout,
  • font selection, images, color, etc.,
  • Layout preparation for printing.

Packaging has the greatest value in the following areas:

  • food packaging,
  • alcoholic beverages,
  • cosmetics and perfumery,
  • technical products, textiles, toys, etc..

Possible packaging form:

  • soft (bags made of polyethylene, foil, paper and so on)
  • strict (bottles, bottle, boxes, banks, tubes)

Can be any shape, size, colors, with different images.

Making packaging

Cigarette packaging design Brut Package design includes techniques, attracting the attention of consumers:

  • various types of printing;
  • the use of embossing - to create a relief;
  • foil decoration, ribbons, translucent inserts,
  • the creation of packages of paper, metal, plasty, leather and other materials.

label design

Label - a sticker on the product, with an indication of the brand, product name, expiration date, and other information. Label design also makes the product more visible and more advantageous in comparison with competitors, "Nice clothes" and "sells" his. Development of label design has its own characteristics. labels, usually, small, and a significant part of the label takes text information. Therefore, the scope for creativity is much smaller and it is very important, to label design was made by real professionals. In the advertising "INSIGHT" the agency will share fresh ideas and solutions. You can order the development of design labels we, and be sure, that results meet expectations!

Development of packaging for the comic book store Comic Pro:

Development of packaging for the comic book store Comic Pro

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