naming, tagline, logo, packaging line design chips Ratata Advertising agency INSIGHT

naming, tagline, logo, packaging line design chips Ratata.

naming chips: missed ™
[farmhand] Value: Youth abstract neologism with an emphasis on original sound.
phonetics, morphology, structure: 3 open syllable, feminine gender, three "a" vowel sounds.
associative array: Trat, quickly, at once.
transliteration: Nd = Ratata
Ability register TM: According to preliminary verification similar to the point of confusion in names 30 ICGS class not found.
The ability to mutate: bought chips Ratatouille; I went for Ratatouille.
brand image: a quick snack, youth.

The name is checked on the basis of FIPS and ready for registration of a trademark.

The slogan for chips: failure – Chips, a new format / failure – New format chips
Tagline, similar to the previous associative number (chips of new generation, new format), but it rhymed -Ratata format. This slogan is not only emphasizes the advantages of the new product, diversity of chips (form, format), but also tells the consumer, the correct word should sound abstract Ratatouille-as in the "format" the accent on the penultimate syllable - "Ratatouille".

Logo design is made in calligraphic style, It was originally written by brush and ink, Then render the finishing vector, added gradient and glare with shadow.