Beer - peace and, simultaneously, serious drink, belonging to a cult, and having a compelling story. Preparation of beer, improvement and otshlifovki details of his process of creation, the production and modernization of the equipment for brewing - current challenges, solution which dedicate themselves to the best of the best experts in the field.
Traditionally developed so, that are containers for beer:
- bottle, of glass or plastic;
- aluminum cans;
- no hatred.
Glass bottle
History pouring beer into a glass container has its origins in the middle 19 century. Currently, bottles of beer are made from green or dark glass. This is because the, that under the influence of drink light changes its taste and quality characteristics!
As for the design of beer bottles, some bottle perceived exclusively as a normal packaging, while others believe, that its shape act as an additional tool to attract new customers.
The most popular are the volumes of glass bottles 0,33 l i 0,5 l. According to marketers, bottle of this size is easy to hold in your hand and its contents sufficient for a one-time meet the needs of the beer.
Beer, referring to the average price segment, usually, produced in standard bottles, drink, Production of medium and premium segment - in containers with a unique geometry, equipped with original graphics and text elements.
price: from 20 000p. time: from 7 days
Examples of our work: packaging | branding | souvenirs
Plastic bottle
The advantage of PET bottles in favor of its light weight, in comparison with the mass of glass analog. However, it also has a number of "cons", chief among them - the transmission of ultraviolet rays and oxygen in and carbon dioxide deflation. For this reason, the shelf life of beer in a bottle made of plastic is significantly reduced. In many European countries it is equal to two weeks, in our country is implementing longer term - up to 4 months.
In order to improve the hygienic properties of plastic beer bottles, their produce directly to breweries. Standard volume of the packaging are considered: 1 l, 1,5 l, 2 l.
Can
The first aluminum cans for beer, equipped coming off a ringlet, They were used during the second half 20 century. The undoubted advantage of this package is considered to be the perfect preservation of the properties of the drink. The inner surface of aluminum containers coated with a special layer of food, excluding beverage contact with the metal alloy.
Standard capacity of such containers are considered: 0,33 l, 0,5 l, 1 l. Alcoholic fizzy drink in a tin jar cools quickly, because the thickness of its walls is approximately 0,11 mm. A small weight of the container allows it to be easily transported and implement storage.
Because the shape of most banks do not particularly take account of marketing, bet placed on its design. Usually, label, designed for glass bottles, It is the basis for the image, nanosymoho on the bank.
Keg
Ker represents barrel, stainless steel, the volume of which can vary from five to one hundred liters. Kegovogo production of beer began in the mid 90's of the 20th century, the real boom came in the first decade of the 21st century.
In order to avoid pouring the beer and for the convenience of its bottling, Drums fitted with a special valve. During the flood it is connected to a specially designed device bottling and cooling. Drink, stored in kegs, has a much longer implementation compared to bottled and canned.
labels
Opinion designers and marketers united: the first step to the creation of the brand - the development of its packaging. The key to successful sales is a recognition of the bottle and its shape, colors and labels.
As for the quality label, then it brewers are with trepidation, seeking, so it does not get wet, and do not wear, at the same time and easily shall release, because the glass bottle is reused. The material is a high density paper, sometimes having a metallized base.
The exterior of the label - designer work. According to recent market research, formed unambiguous trend: when selecting a new product, buyers in 80% cases, the decision is made solely on the basis of the appearance and content of labels. Usually, It has an oval shape, rounded rectangle or shield, sometimes - it draw up a narrow rectangle, which seemed to surround the bottle or glue on its diagonal.
Popular color in design registration labels for beer:
- golden yellow;
- blue;
- red;
- silver;
- the black;
- green.
The most commonly used elements, present on the package label beer there:
- TM name;
- beer;
- Compact in size logo, which is also an identifying brand element, and duplicate on the cover and koleretke;
- communication and inscriptions.
The main emphasis in the development of packaging design to make the brand name, and rarely - in the beverage grade.
Domestic brands have mostly Russian name, International - German or English.